Introduction to AI and SEO: Understanding The Basics of Machine Learning, Natural Language Processing, and Their Impact on Search Engine Algorithms
Artificial intelligence (AI) and search engine optimization (SEO) are increasingly intertwined in the digital marketing landscape. At its core, AI involves machine learning, the process by which algorithms improve through data exposure, and natural language processing, enabling machines to understand and interpret human language. These technologies significantly impact search engine algorithms, making them more sophisticated and user-focused. By analyzing patterns and user behaviors, AI helps search engines deliver more relevant results, thereby revolutionizing SEO strategies and enhancing visibility in search engine results pages.