Understanding Digital Marketing: Definitions And Importance
Digital marketing is the use of digital channels to promote and sell products or services. It encompasses a variety of tactics and strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising. Understanding digital marketing is crucial because it allows businesses to reach a global audience, engage with customers in real-time, and measure the effectiveness of their campaigns.
Its importance cannot be overstated in today’s technology-driven world, where an online presence is vital for success.