The Rise of Amazon: Tracing the Growth of a Retail Giant in The Digital Marketplace
Amazon's ascent in the digital marketplace is a testament to its innovative approach and relentless expansion. Founded in 1994 by Jeff Bezos, it started as an online bookstore but soon diversified, becoming a retail behemoth. Embracing customer-centric strategies, rapid delivery, and a vast array of products, Amazon has revolutionized consumer behavior. Its continuous technological advancements, such as AWS and Alexa, further solidify its dominance as the king of U.S. e-commerce.