Understanding Google Adwords: Basics of Pay-Per-Click PPC Advertising
Google AdWords, now known as Google Ads, is a powerful platform for pay-per-click (PPC) advertising, allowing businesses to display ads on Google's search results and partner websites. Advertisers bid on specific keywords, and when users input these terms, relevant ads are shown. With PPC, advertisers only pay when their ad is clicked, ensuring cost-efficiency. This targeted approach helps businesses reach potential customers actively seeking their products or services, maximizing online visibility and engagement.
