Introduction To Domain Authority DA And Page Authority PA In SEO
In the realm of SEO, Domain Authority (DA) and Page Authority (PA) are pivotal metrics developed by Moz to gauge the strength and ranking potential of websites and individual pages. DA evaluates a website's overall authority, predicting its ability to rank on search engine results pages (SERPs), while PA focuses on the authority of a specific page. Understanding these metrics is crucial for developing effective SEO strategies, as they provide insights into where to allocate efforts for maximum impact.